Additional Campus Affiliations
Associate Dean of Graduate Programs, Gies College of Business
Walter H. Stellner Professor, Business Administration
Professor, Business Administration
Professor, Biomedical and Translational Sciences
Recent Publications
Oh, H., & Mehta, R. (2026). Preserving Legacy at Disposal: How Heritage Goods Shape Donation Allocation. Journal of the Association for Consumer Research, 12(1). https://doi.org/10.1086/743984
Rodas, M. A., & Mehta, R. (2025). Celebrating excellence: insights from the 2024 Paul D. Converse Symposium. Marketing Letters, 36(2), 183-191. https://doi.org/10.1007/s11002-024-09743-5
Xu, L., Mehta, R., & Dahl, D. W. (2022). Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior. Journal of Marketing, 86(5), 79-94. https://doi.org/10.1177/00222429211037587
Xu, L., Mehta, R., & Hoegg, J. A. (2022). Sweet ideas: How the sensory experience of sweetness impacts creativity. Organizational Behavior and Human Decision Processes, 172, Article 104169. https://doi.org/10.1016/j.obhdp.2022.104169
Xu, L., & Mehta, R. (2022). Technology devalues luxury? Exploring consumer responses to AI-designed luxury products. Journal of the Academy of Marketing Science, 50(6), 1135-1152. https://doi.org/10.1007/s11747-022-00854-x